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~person:"Meyer, Ron"
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Meyer, Ron
Pruyn, Ad
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Understanding marketing : a European casebook
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ECONIS (ZBW)
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Rocking the boat at MTV : dealing with market fragmentation
Meyer, Ron
;
Pruyn, Ad
- In:
Understanding marketing : a European casebook
,
(pp. 129-138)
.
2000
Persistent link: https://www.econbiz.de/10001638965
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