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~person:"Michelis, Daniel"
~subject:"Public relations"
~type_genre:"Amtsdruckschrift"
~type_genre:"Fallstudie"
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Die sozialen Medien des Web 2.0 : strategische und operative Erfolgsfaktoren am Beispiel der Facebook-Kampagne des WWF
Gysel, Sascha
;
Michelis, Daniel
;
Schildhauer, Thomas
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 221-235)
.
2010
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