Michon, Richard; Yu, Hong; Smith, Donna; Chebat, … - In: International Journal of Retail & Distribution Management 35 (2007) 6, pp. 488-501
shopping experiences, and approach behaviour of fashion leaders and followers. Design/methodology/approach – Fashion shoppers … urban middleclass shopping centre. Participants were probed on their attitude about fashion, perception of the shopping mall … fashion leaders' hedonic shopping experience and approach behaviour. Fashion followers' hedonic shopping experience may be …