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~person:"Mick, David Glen"
~subject:"Consumer behaviour"
~subject:"Germany"
~type_genre:"Handbuch"
~type_genre:"Mikroform"
~type_genre:"Sammlung"
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The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
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