Adina, Săniuţă; Mihaela, Roman; Carmen, Petrişoaia; … - In: Annals of Faculty of Economics 1 (2013) 1, pp. 1815-1826
The topic of the present study is innovation of services in the retail trade of bricolage (Do-It-Yourself, DIY) products and the influence that innovation has on the increase of customer attachment to companies in this field. The Romanian bricolage market brings together representatives of large...