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Miklós-thal, Jeanine
Miklós-Thal, Jeanine
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Linking reputations through umbrella branding
Miklós-thal, Jeanine
- In:
Quantitative marketing and economics : QME
10
(
2012
)
3
,
pp. 335-374
Persistent link: https://www.econbiz.de/10009619787
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