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~person:"Mimouni Chaabane, Aïda"
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Mimouni Chaabane, Aïda
Sabri, Ouidade
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Parguel, Béatrice
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Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
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