Chen, Shang; Min, Qingfei; Xu, Xuefei - In: Industrial Management & Data Systems 121 (2021) 12, pp. 2571-2594
Purpose: As social commerce migrates to the mobile platform, mobile social commerce (ms–commerce), an emerging way of conducting social commerce in the mobile environment, is gaining popularity among mobile users. Although impulse buying in social commerce has been the focus of scholars in...