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~person:"Mintz, Ofer"
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Mintz, Ofer
Gilbride, Timothy J.
20
Allenby, Greg M.
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Gilbride, Timothy
6
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
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ECONIS (ZBW)
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The right metrics for marketing-mix decisions
Mintz, Ofer
;
Gilbride, Timothy J.
;
Lenk, Peter J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 32-49
Persistent link: https://www.econbiz.de/10012506514
Saved in:
2
A model for inferring market preferences from online retail product information matrices
Gilbride, Timothy J.
;
Currim, Imran S.
;
Mintz, Ofer
; …
- In:
Journal of retailing
92
(
2016
)
4
,
pp. 470-485
Persistent link: https://www.econbiz.de/10011629499
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