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~person:"Mishra, Prashant"
~subject:"Business-to-business marketing"
~subject:"Marketing"
~subject:"Stakeholder"
~type_genre:"Book section"
~type_genre:"Conference paper"
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Brand management in emerging markets : theories and practice
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Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
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