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~person:"Miskell, Peter"
~subject:"Brand management"
~subject:"Deutschland"
~subject:"Hindustan Lever Ltd. <Bombay>"
~type_genre:"Case study"
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Brand management
Deutschland
Hindustan Lever Ltd. <Bombay>
Consumer goods industry
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Lieferantenmanagement
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Markenführung
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Unilever PLC <London>
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Miskell, Peter
Hefter, Katharina
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Trademarks, brands, and competitiveness
2
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
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Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
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2
Unilever and its brands since the 1950s : competitive threats and strategic responses
Miskell, Peter
- In:
European business and brand building : [the papers of …
,
(pp. 29-50)
.
2012
Persistent link: https://www.econbiz.de/10009520663
Saved in:
3
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
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