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~person:"Miskell, Peter"
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Unilever PLC <London>
4
Brand management
3
Consumer goods industry
3
Konsumgüterindustrie
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Lieferantenmanagement
3
Markenführung
3
Supplier relationship management
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Handelsmarke
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Lieferkette
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Western Europe
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1950-
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1957-1990
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European integration
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English
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Miskell, Peter
Jones, Geoffrey
4
Karnani, Aneel Gobindram
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Polman, Paul
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Wagner, Katja
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Wubs, Ben
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by Gareth Bell, Interview
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Albrecht, Ingo
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Trademarks, brands, and competitiveness
2
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
The economic history review : a journal of economic and social history
1
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ECONIS (ZBW)
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Unilever
's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
Saved in:
2
Unilever
and its brands since the 1950s : competitive threats and strategic responses
Miskell, Peter
- In:
European business and brand building : [the papers of …
,
(pp. 29-50)
.
2012
Persistent link: https://www.econbiz.de/10009520663
Saved in:
3
Unilever
's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
4
European integration and corporate restructuring : the strategy of
Unilever
, c. 1957 - c. 1990
Jones, Geoffrey
;
Miskell, Peter
- In:
The economic history review : a journal of economic and …
58
(
2005
)
1
,
pp. 113-139
Persistent link: https://www.econbiz.de/10002768332
Saved in:
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