//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Moe, Wendy W."
~subject:"Data Mining"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Data Mining
Internet marketing
Internet
Social Web
Social web
6
Viral marketing
6
Virales Marketing
6
Online-Marketing
4
Bayesian estimation
2
Bewertung
2
Consumer behaviour
2
Evaluation
2
Konsumentenverhalten
2
Market research
2
Marktforschung
2
Product quality
2
Produktqualität
2
Advertising
1
Bayes-Statistik
1
Bayesian inference
1
Digital media
1
Digitale Medien
1
Social influence
1
Social media
1
Text
1
Text mining
1
Twitter
1
Werbung
1
binge watching
1
brand tracking
1
digital advertising
1
digital media consumption
1
online social media
1
online streaming video
1
online word of mouth
1
social dynamics
1
social media
1
social media analytics
1
social media research
1
user-generated content
1
word of mouth
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Book section
1
Language
All
English
6
Author
All
Moe, Wendy W.
Law, Chun Hung Roberts
17
Duan, Wenjing
10
Bigné Alcañiz, J. Enrique
9
Filieri, Raffaele
9
Mariani, Marcello M.
9
Bilgihan, Anil
8
Kim, Jong Min
8
Law, Rob
8
Li, Hengyun
8
Loureiro, Sandra Maria Correia
8
Moro, Sérgio
8
Okumus, Fevzi
8
Sparks, Beverley
8
Tan, Yong
8
Ye, Qiang
8
Akram, Umair
7
Dwivedi, Yogesh Kumar
7
Fan, Weiguo
7
Flavián Blanco, Carlos
7
Gopinath, Shyam
7
Gu, Bin
7
Jin, Ginger Zhe
7
Liang, Sai
7
Liu, Yong
7
Lu, Shijie
7
Pelsmacker, Patrick de
7
Rita, Paulo
7
Schweidel, David A.
7
Trusov, Michael
7
Xie, Karen L.
7
Berger, Jonah
6
Bilal, Muhammad
6
Chu, Shu-Chuan
6
Dens, Nathalie
6
Hennig-Thurau, Thorsten
6
Jayawardhena, Chanaka
6
Lee, Jungmin
6
Luca, Michael
6
Martínez-Torres, María del Rocío
6
more ...
less ...
Published in...
All
Journal of marketing research : JMR
2
From Little's law to marketing science : essays in honor of John D.C. Little
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
Saved in:
2
The value of social dynamics in online product ratings forums
Moe, Wendy W.
;
Trusov, Michael
- In:
From Little's law to marketing science : essays in …
,
(pp. 317-348)
.
2016
Persistent link: https://www.econbiz.de/10011436080
Saved in:
3
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
4
Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
Saved in:
5
Online product opinions : incidence, evaluation, and evolution
Moe, Wendy W.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009562969
Saved in:
6
The value of social dynamics in online product ratings forums
Moe, Wendy W.
;
Trusov, Michael
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10009161372
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->