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~person:"Moeran, Brian"
~person:"Nachum, Lilach"
~person:"Roca, David"
~subject:"Brand Management"
~subject:"Frankreich"
~subject:"Werbefestival Cannes"
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Management international review : mir ; journal of international business
1
Working paper / Centre for Business Research, University of Cambridge
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ECONIS (ZBW)
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The impact of home countries on the competitiveness of advertising TNCs
Nachum, Lilach
- In:
Management international review : mir ; journal of …
41
(
2001
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10001558164
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The impact of home countries on the competitiveness of advertising TNCs
Nachum, Lilach
-
1999
Persistent link: https://www.econbiz.de/10001561346
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