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~person:"Moffett, Jordan W."
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Moffett, Jordan W.
Palmatier, Robert W.
123
Fang, Eric
18
Evans, Kenneth R.
11
Grewal, Dhruv
10
Harmeling, Colleen M.
9
Scheer, Lisa K.
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Arnold, Todd J.
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Lee, Ju-Yeon
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Gopalakrishna, Srinath
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Heerde, Harald J. van
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Martin, Kelly D.
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Moreau, C. Page
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Watson, George F., IV.
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Quach, Sara
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Thaichon, Park
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Weaven, Scott
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Zhang, Jonathan Z.
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Claro, Danny Pimentel
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George, Morris
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Kim, Jisu J.
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Li, Xiaoling
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Monga, Ashwani
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Morewedge, Carey K.
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Palmatier, Robert W
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Sharma, Arun
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Shu, Suzanne B.
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Customer engagement marketing
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European journal of marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Toward a theory of corporate apology : mechanisms, contingencies, and strategies
Shao, Wei
;
Moffett, Jordan W.
;
Quach, Sara
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3418-3452
Persistent link: https://www.econbiz.de/10013457447
Saved in:
2
A theory of multiformat communication : mechanisms, dynamics, and strategies
Moffett, Jordan W.
;
Folse, Judith Anne Garretson
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 441-461
Persistent link: https://www.econbiz.de/10012548048
Saved in:
3
Conclusion: informing customer engagement marketing and future research
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Palmatier, …
- In:
Customer engagement marketing
,
(pp. 307-323)
.
2018
Persistent link: https://www.econbiz.de/10011739871
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