Mofokeng, Thabang Excellent - In: Cogent Business & Management 7 (2020) 1, pp. 1-35
negative) of this switch in terms of Customer Satisfaction. It also measures the impact on the perceived marketing ethics of … costs on Customer Satisfaction, which in turn, negatively affects currently perceived marketing ethics of medical schemes … perceptions of marketing ethics for customers who do not have switching experience. The practical implications and recommendations …