Preko, Alexander; Mohammed, Iddrisu; Allaberganov, Azizbek - In: Journal of Islamic Marketing 13 (2021) 8, pp. 1685-1702
Purpose: This study aims to examine the antecedents of halal brand equity on destination brand equity (DBE) within the tourism sector. Although much has been done on halal tourism, the issue of halal and brand equity has received little attention in a non-Islamic state context....