//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mohr, Iris"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Fashion"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Online-Marketing
Relationship marketing
Fashion
4
Mode
4
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Central Africa
2
Instagram
2
Internet marketing
2
Social Web
2
Social web
2
Sub-Saharan Africa
2
Subsahara-Afrika
2
Zentralafrika
2
Attitudes
1
Coronavirus
1
Emotion
1
Emotion analysis
1
Female consumers
1
Frauen
1
Generation Z
1
Luxury
1
Luxury goods
1
Luxusgüter
1
Mobile Anwendung
1
Mobile application
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
Sentiment analysis
1
Share Economy
1
Sharing economy
1
Social media marketing
1
Social media marketing analytics
1
Sustainability
1
Sustainable development
1
Sustainable fashion
1
Sustainable product
1
Theory synthesis
1
Triple-trickle theory
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Mohr, Iris
Ko, Eunju
14
Choi, Tsan-Ming
7
Moore, Christopher M.
7
McColl, Julie
6
Loureiro, Sandra Maria Correia
5
Ozuem, Wilson
5
Blazquez Cano, Marta
4
Guercini, Simone
4
Henninger, Claudia E.
4
Kim, HaeJung
4
Kim, Hye-yŏng
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Alexander, Bethan
3
Barnes, Liz
3
Cedrola, Elena
3
Fiore, Ann Marie
3
Fuxman, Leonora
3
Kent, Anthony
3
Mahmoud, Ali B.
3
McCormick, Helen
3
Merlo, Elisabetta
3
Moore, Christopher
3
Rashid, Arooj
3
Ryding, Daniella
3
Swoboda, Bernhard
3
Turunen, Linda Lisa Maria
3
Warnaby, Gary
3
Woodside, Arch G.
3
Ahlert, Dieter
2
Ahn, SooKyoung
2
Aiello, Gaetano
2
Akrout, Houcine
2
Amatulli, Cesare
2
Andreu Domingo, David
2
Arvidsson, Adam
2
Ashman, Rachel
2
Aslam, Usman
2
Azemi, Yllka
2
more ...
less ...
Published in...
All
Journal of fashion marketing and management
1
Journal of marketing communications
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards
fashion
brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
A triple-trickle theory for sustainable
fashion
adoption : the rise of a luxury trend
Mohr, Iris
;
Fuxman, Leonora
;
Mahmoud, Ali B.
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 640-660
Persistent link: https://www.econbiz.de/10013384577
Saved in:
3
A generational investigation and sentiment and emotion analyses of female
fashion
brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->