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~person:"Mohr, Iris"
~subject:"Nachhaltige Entwicklung"
~subject:"Social Web"
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Nachhaltige Entwicklung
Social Web
Fashion
4
Mode
4
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Central Africa
2
Instagram
2
Internet marketing
2
Online-Marketing
2
Social web
2
Sub-Saharan Africa
2
Subsahara-Afrika
2
Zentralafrika
2
Attitudes
1
Coronavirus
1
Emotion
1
Emotion analysis
1
Female consumers
1
Frauen
1
Generation Z
1
Luxury
1
Luxury goods
1
Luxusgüter
1
Mobile Anwendung
1
Mobile application
1
Nachhaltigkeit
1
Sentiment analysis
1
Share Economy
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Sharing economy
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Social media marketing
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Social media marketing analytics
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Sustainability
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Sustainable development
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Sustainable fashion
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Sustainable product
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Triple-trickle theory
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Mohr, Iris
Ko, Eunju
8
Ozuem, Wilson
8
Henninger, Claudia E.
7
Ranfagni, Silvia
6
Alevizou, Panayiota J.
4
Kim, Kyung Hoon
4
Beyer, Katja
3
Boardman, Rosy
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Faraoni, Monica
3
Fuxman, Leonora
3
Joy, Annamma
3
Mahmoud, Ali B.
3
Muthu, Subramanian Senthilkannan
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Pedersen, Esben Rahbek Gjerdrum
3
Ahrens, Gesa
2
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2
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2
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Bonilla Quijada, María del Rocío
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Bosah, Genevieve
2
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Bowen, Gordon
2
Brooksworth, Frederica
2
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2
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Fiore, Ann Marie
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Gardetti, Miguel Angel
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Goworek, Helen
2
Grigoriou, Nicholas
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Hack-Polay, Dieu
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Journal of fashion marketing and management
1
Journal of marketing communications
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
A triple-trickle theory for sustainable fashion adoption : the rise of a luxury trend
Mohr, Iris
;
Fuxman, Leonora
;
Mahmoud, Ali B.
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 640-660
Persistent link: https://www.econbiz.de/10013384577
Saved in:
3
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
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