AlQershi, Nagwan; Mokhtar, Sany Sanuri Mohd; Abas, … - In: Journal of open innovation : technology, market, and … 6 (2020) 4/155, pp. 1-18
Customer Relationship Management (CRM) is more than an information tool and plays a critical role in small and medium … significant for only two CRM dimensions: technology-based CRM and CRM organization. Key customer focus and CRM knowledge … management had no effect. The findings of this study offer important insights for owners and managers of SMEs, researchers, and …