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~person:"Mollá Descals, Alejandro"
~subject:"Customer satisfaction"
~subject:"Electronic Commerce"
~type_genre:"Konferenzbeitrag"
~type_genre:"Konferenzschrift"
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Customer satisfaction
Electronic Commerce
Consumer behaviour
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E-commerce
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Beziehungsmarketing
1
Brand image
1
Brand management
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Click-and-collect
1
Confidence
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Consumer motivations
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Cross-channel
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Einzelhandel
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Home delivery
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Markenführung
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Retail trade
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TAM
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Vertrauen
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Vertriebsweg
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brand attachment
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brand trust
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Mollá Descals, Alejandro
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Consumer motivations for click-and-collect and home delivery in online shopping
Miquel-Romero, Maria-Jose
;
Frasquet Deltoro, Marta
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-122)
.
2018
Persistent link: https://www.econbiz.de/10013277490
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2
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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