Baines, Paul R.; O'Shaughnessy, Nicholas J.; Moloney, Kevin - In: European Journal of Marketing 44 (2010) 3/4, pp. 478-495
Purpose – The purpose of this paper is to discuss exploratory research into the perceptions of British Muslims towards Islamist ideological messaging to contribute to the general debate on “radicalisation”. Design/methodology/approach – Four focus groups were undertaken with a mixture of...