//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Moon, Hakil"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Product commercialization"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
1
Cewebrity
1
Consumer behaviour
1
Fashion
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Konsumentenverhalten
1
Markenimage
1
Mode
1
New product development
1
Online celebrity
1
Product commercialization
1
Product design
1
Production
1
Produktentwicklung
1
Produktgestaltung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Moon, Hakil
Wagner, Stefan
6
Wakeman, Simon
6
O'Cass, Aron
4
Ahmadi, Hormoz
3
Miles, Morgan P.
2
Saji, K.B.
2
Shekhar Mishra, Shashi
2
Heirati, Nima
1
Liang, Xiaoning
1
Messeni Petruzzelli, Antonio
1
Moeen, Mahka
1
Natalicchio, Angelo
1
Panniello, Umberto
1
Roma, Paolo
1
Tseng, Fan-Chuan
1
Vasi, Maria
1
Zhang, Hao
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->