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~person:"Moore, Christopher"
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Fashion
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Textile distribution
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Textilhandel
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China
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International market entry
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Internationaler Markteintritt
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Luxury goods
4
Luxusgüter
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Brand management
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Einzelhandel
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Markenführung
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Marketing management
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International retailing
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International standardization
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Internationales Marketing
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Localisation
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Moore, Christopher
Choi, Tsan-Ming
23
Henninger, Claudia E.
14
Swoboda, Bernhard
10
McColl, Julie
9
Ryding, Daniella
9
Ahlert, Dieter
7
Goworek, Helen
7
Moore, Christopher M.
7
Neundörfer, Konrad
6
Shen, Bin
6
Vignali, Gianpaolo
6
Alevizou, Panayiota J.
5
Arrigo, Elisa
5
Barnes, Liz
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Chan, Hau Ling
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Ebner, Robert
5
Große-Bölting, Kristin
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Guercini, Simone
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Ko, Eunju
5
Madhani, Pankaj M.
5
Perry, Patsy
5
Su, Jin
5
Aparicio, Diego
4
Bai, Huifeng
4
Berner, Eike
4
Birg, Laura
4
Bug, Peter
4
Chow, Pui-Sze
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Dabija, Dan Cristian
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Foscht, Thomas
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Islam, Muhammad Azizul
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Janz, Markus
4
Janz, Oliver
4
Jin, Byoungho
4
Kim, Minjeong
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Liu, Shuk-ching
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Martínez-de-Albéniz, Victor
4
McCormick, Helen
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Muthu, Subramanian Senthilkannan
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European retail research
1
International journal of retail & distribution management
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International marketing review
1
Journal of business research : JBR
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
2
Motives behind retailers' post-entry expansion : evidence from the Chinese luxury fashion market
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012434264
Saved in:
3
Luxury retailers' entry and expansion strategies in China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1181-1199
Persistent link: https://www.econbiz.de/10011815152
Saved in:
4
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
5
Creating, developing and managing the dimensions of the own brand : a study of UK fashion retailing
McColl, Julie
;
Moore, Christopher
- In:
European retail research
25
(
2011
)
2
,
pp. 63-91
Persistent link: https://www.econbiz.de/10009404791
Saved in:
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