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~person:"Moore, Sarah G."
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Moore, Sarah G.
Murray, Kyle B.
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Journal of marketing theory and practice : JMTP
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Psychology & marketing
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Some like it warm : how warm brands mitigate the negative effects of social exclusion
Kim, Soyoung
;
Murray, Kyle B.
;
Moore, Sarah G.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 777-790
Persistent link: https://www.econbiz.de/10014290860
Saved in:
2
"Don't buy" or "do not buy"? : how negation style in online reviews influences consumer product evaluations
Kim, Soyoung
;
Moore, Sarah G.
;
Murray, Kyle B.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10012607656
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