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Moradi, Masoud
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Forecasting purchase rates of new products introduced in existing categories
Dass, Mayukh
;
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 385-408
Persistent link: https://www.econbiz.de/10014374856
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