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~person:"Moreau, C. Page"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Product management"
~subject:"Wahrnehmung"
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Konsumentenverhalten
Markenimage
Product management
Wahrnehmung
Product design
6
Produktgestaltung
6
Consumer behaviour
5
Aesthetics
2
Experiment
2
Ästhetik
2
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1
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Decision under uncertainty
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Household equipment
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Mass customization
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Moreau, C. Page
Herrmann, Andreas
13
Landwehr, Jan Rüdiger
8
Orth, Ulrich R.
8
Dahl, Darren W.
6
Chhajed, Dilip
5
Heitmann, Mark
5
Kumar, Minu
5
Spence, Charles
5
Townsend, Claudia
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Wiedmann, Klaus-Peter
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Albers, Sönke
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Blonigen, Bruce A.
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Dellaert, Benedict G. C.
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Deng, Xiaoyan
4
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Purani, Keyoor
4
Schifferstein, Hendrik N. J.
4
Schreier, Martin
4
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4
Ulrich, Karl T.
4
Wentzel, Daniel
4
Zhang, Dan
4
Bettels, Jannick
3
Chattopadhyay, Amitava
3
Chen, Haipeng
3
Chen, Steven
3
Chitturi, Ravindra
3
Foscht, Thomas
3
Gilal, Faheem Gul
3
Gilal, Rukhsana Gul
3
Guo, Liang
3
Herd, Kelly B.
3
Jiang, Zhenhui
3
Krishna, Aradhna
3
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
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ECONIS (ZBW)
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1
Product aesthetics and the self
Herd, Kelly B.
;
Moreau, C. Page
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 287-298)
.
2016
Persistent link: https://www.econbiz.de/10011593205
Saved in:
2
Innovation aesthetics : the relationship between category cues, categorization certainty, and newness perceptions
Goode, Miranda R.
;
Dahl, Darren W.
;
Moreau, C. Page
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 192-208
Persistent link: https://www.econbiz.de/10009723196
Saved in:
3
Inviting the amateurs into the studio : understanding how consumer engagement in product design creates value
Moreau, C. Page
- In:
The journal of product innovation management : an …
28
(
2011
)
3
,
pp. 409-410
Persistent link: https://www.econbiz.de/10008991426
Saved in:
4
To each his own? : how comparisons with others influence consumers’ evaluations of their self‐designed products
Moreau, C. Page
;
Herd, Kelly B.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 806-819
Persistent link: https://www.econbiz.de/10003945174
Saved in:
5
Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
Saved in:
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