//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Moreno-Gavara, Carmen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Jiménez-Zarco, Ana Isabel"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand extension
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Fashion
1
Junge Erwachsene
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Markentransfer
1
Mode
1
Relationship marketing
1
Social Web
1
Social web
1
South Korea
1
Südkorea
1
Target group
1
Young adults
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Moreno-Gavara, Carmen
Jiménez-Zarco, Ana Isabel
35
Izquierdo-Yusta, Alicia
16
Martínez-Ruiz, María Pilar
16
Torrent-Sellens, Joan
4
Cascio, Robert
3
Jimenez-Zarco, Ana Isabel
3
Jiménez‐Zarco, Ana Isabel
3
Méndez-Aparicio, M. Dolores
3
Barba-Sánchez, Virginia
2
Gonzalez-Benito, Oscar
2
Izquero-Yusta, Alicia
2
Jiménez Zarco, Ana Isabel
2
Llodra-Riera, Isabel
2
Martínez Ruiz, Ma Pilar
2
Martínez-Ruíz, Maria Pilar
2
Megicks, Phil
2
Moreno-Gavara, Carme
2
Pilar Martinez-Ruiz, Maria
2
Pilar Martínez-Ruiz, María
2
Pilar Martínez‐Ruiz, María
2
Ali, Imran
1
Aracil-Jordá, Jorge
1
Bicho, Marta
1
Cerdán-Chiscano, Mònica
1
Clemente-Almendros, Jose-Antonio
1
Dawson, John
1
González-González, Inés
1
Izquierdo‐Yusta, Alicia
1
Izquirdo-Yusta, Alicia
1
Lara-Guillén, Jorge
1
Llamas-Alonso, Maria Rosa
1
Llodrà-Riera, Isabel
1
Llodrá-Riera, Isabel
1
Martinez-Ruiz, Maria Pilar
1
Martínez-Ruiz, Maria Pilar
1
Martínez-Ruiz, Mª Pilar
1
Martínez-Ruíz, M. Pilar
1
Mendez-Aparicio, M Dolores
1
Munoz-Puche, Almudena
1
more ...
less ...
Published in...
All
Global marketing strategies for the promotion of luxury goods
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->