//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Morgan, Neil A."
~subject:"Competitive strategy"
~subject:"Theorie"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kommunikationspolitik im Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Competitive strategy
Theorie
Marketing management
20
Marketingmanagement
20
Marketing
8
Firm performance
7
Unternehmenserfolg
7
Resource-based view
6
Ressourcenorientierter Ansatz
6
Strategic management
4
Strategisches Management
4
Competitive advantage
3
Marketing capabilities
3
Marketing strategy
3
Strategic marketing
3
Wettbewerbsstrategie
3
Wettbewerbsvorteil
3
Beziehungsmarketing
2
Brand management
2
Capability approach
2
Capability-Ansatz
2
Customer satisfaction
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Führungskräfte
2
International competition
2
International marketing
2
Internationaler Wettbewerb
2
Internationales Marketing
2
Kundenzufriedenheit
2
Managers
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Relationship marketing
2
marketing capabilities
2
marketing performance
2
Anforderungsprofil
1
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Business-to-business marketing
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Morgan, Neil A.
Homburg, Christian
8
Meffert, Heribert
7
Bauer, Hans H.
6
Diller, Hermann
6
Herrmann, Andreas
6
Kirchgeorg, Manfred
6
Ahlert, Dieter
4
Albers, Sönke
4
Gierl, Heribert
4
Günter, Bernd
4
Hruschka, Harald
4
Jenner, Thomas
4
Kleinaltenkamp, Michael
4
Kumar, V.
4
Meissner, Hans Günther
4
Pehrsson, Anders
4
Simon, Hermann
4
Steffenhagen, Hartwig
4
Benkenstein, Martin
3
Berndt, Ralph
3
Carpenter, Gregory S.
3
DeGraba, Patrick J.
3
Decker, Reinhold
3
Devinney, Timothy Michael
3
Esch, Franz-Rudolf
3
Gaul, Wolfgang
3
Huber, Frank
3
Jain, Subhash C.
3
Johnson, Lester W.
3
Kaas, Klaus Peter
3
Krafft, Manfred
3
Oelsnitz, Dietrich von der
3
Parnell, John A.
3
Pei, Zhi
3
Röhle, Matthias
3
Sivakumar, K.
3
Stewart, David W.
3
Töpfer, Armin
3
Varadarajan, P. Rajan
3
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
2
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
3
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
4
Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->