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~person:"Morgan, Neil A."
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Morgan, Neil A.
Du, Rex Yuxing
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Commentary: a strategic perspective on capturing marketing information to fuel growth : challenges and future research
Morgan, Neil A.
;
Lurie, Robert S.
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 184-189
Persistent link: https://www.econbiz.de/10012391436
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