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~person:"Morgan, Todd"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Erfolgsfaktor
Marketing management
Innovation
8
New product development
8
Produktentwicklung
8
Innovation management
7
Innovationsmanagement
7
Beziehungsmarketing
5
Customer integration
5
Kundenintegration
5
Relationship marketing
5
Customer participation
4
Entrepreneurship
3
Entrepreneurship approach
3
KMU
3
Marketingmanagement
3
SME
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Co-creation
2
Entrepreneurial orientation
2
Firm performance
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Firm size
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Market orientation
2
NPD performance
2
Open innovation
2
Services
2
Strategic management
2
Strategisches Management
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Success factor
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Unternehmenserfolg
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new product development
2
Absorptive capacity
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Betriebsgröße
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Business services
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Business start-up
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Competitive intensity
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Corporate culture
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Customer needs
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Customer satisfaction
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Article in journal
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Morgan, Todd
Calantone, Roger J.
7
Millson, Murray R.
7
O'Cass, Aron
5
Brem, Alexander
4
DeBrentani, Ulrike
4
Di Benedetto, C. Anthony
4
Dogbe, Courage Simon Kofi
4
Kuester, Sabine
4
Mu, Jifeng
4
Pomegbe, Wisdom Wise Kwabla
4
Anokhin, Sergey Alexander
3
Boso, Nathaniel
3
Eng, Teck Yong
3
Ferdinand, Augusty Tae
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3
Graner, Marc
3
Griffin, Abbie
3
Guimaraes, Tor
3
Haverila, Matti
3
Haverila, Matti J.
3
Heirati, Nima
3
Kim, Namwoon
3
Ledwith, Ann
3
Leenders, Mark A. A. M.
3
Liao, Ying Kai
3
Mißler-Behr, Magdalena
3
Parvinen, Petri
3
Reid, Mike
3
Reid, Susan E.
3
Salimon, Maruf Gbadebo
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Song, Michael
3
Tucci, Christopher L.
3
Vrontis, Demetris
3
Wu, Wann-Yih
3
Yusr, Maha Mohammed
3
Zhang, Jing
3
Abril Barrie, Carmen
2
Ahmadi, Hormoz
2
Alegre Martín, Joaquín
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Industry and innovation
1
International entrepreneurship and management journal
1
International small business journal : researching entrepreneurship
1
Journal of business research : JBR
1
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ECONIS (ZBW)
4
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1
The joint impact of entrepreneurial orientation and market orientation in new product development : studying firm and environmental contingencies
Morgan, Todd
;
Anokhin, Sergey Alexander
- In:
Journal of business research : JBR
113
(
2020
),
pp. 129-138
Persistent link: https://www.econbiz.de/10012230449
Saved in:
2
The role of customer participation in building new product development speed capabilities in turbulent environments
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Song, Chanho
; …
- In:
International entrepreneurship and management journal
15
(
2019
)
1
,
pp. 119-133
Persistent link: https://www.econbiz.de/10012226488
Saved in:
3
Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Industry and innovation
26
(
2019
)
9
,
pp. 1103-1120
Persistent link: https://www.econbiz.de/10012266245
Saved in:
4
The dark side of the entrepreneurial orientation and market orientation interplay : a new product development perspective
Morgan, Todd
;
Anokhin, Sergey
;
Kretinin, Andrey
; …
- In:
International small business journal : researching …
33
(
2015
)
7
,
pp. 731-751
Persistent link: https://www.econbiz.de/10011384182
Saved in:
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