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~person:"Morrin, Maureen"
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Ladengestaltung
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Store design
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Consumer behaviour
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Brightness contrast
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Customer analysis
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Kundenanalyse
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Musik
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RyannReynolds-McIlnayaMaureenMorrinbJensNordfält
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Sales promotion
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luxury consumption
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Morrin, Maureen
Grewal, Dhruv
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Nordfält, Jens
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Journal of marketing
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Journal of retailing
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Sensory marketing : research on the sensuality of products
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ECONIS (ZBW)
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How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
Saved in:
2
The cool scent of power : effects of ambient scent on consumer preferences and choice behavior
Madzharov, Adriana V.
;
Block, Lauren G.
;
Morrin, Maureen
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10010502719
Saved in:
3
The impact of scent and music on consumer perceptions of time duration
Morrin, Maureen
;
Chebat, Jean-Charles
;
Gelinas-Chebat, …
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 123-134)
.
2010
Persistent link: https://www.econbiz.de/10003933217
Saved in:
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