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~person:"Morris, Jon D."
~subject:"Brand management"
~subject:"Marketing management"
~type:"article"
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Brand management
Marketing management
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2
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Psychology of advertising
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Werbepsychologie
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Morris, Jon D.
Esch, Franz-Rudolf
5
Langner, Tobias
3
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2
Gierl, Heribert
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International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
2
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
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