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~person:"Muehling, Darrel D."
~person:"Pelsmacker, Patrick de"
~subject:"Advertising effects"
~subject:"Cognition"
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Search: subject_exact:"Konsumverhalten"
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Advertising effects
Cognition
Consumer behaviour
69
Konsumentenverhalten
69
Werbewirkung
34
Brand management
19
Markenführung
19
Advertising
15
Brand image
15
Markenimage
15
Werbung
15
Product Placement
12
Product placement
12
Belgien
9
Belgium
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Internet marketing
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Online-Marketing
9
Viral marketing
9
Virales Marketing
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Brand
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Markenartikel
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Emotion
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Social web
6
Brand placement
5
Electric vehicle
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Elektrofahrzeug
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Persuasion knowledge
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Psychology of advertising
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Social marketing
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Beziehungsmarketing
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Business ethics
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Children
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Comparison
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Electric power industry
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Elektrizitätswirtschaft
3
Fair trade
3
Fairer Handel
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English
34
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Muehling, Darrel D.
Pelsmacker, Patrick de
Gierl, Heribert
24
Septianto, Felix
21
Dens, Nathalie
19
Diehl, Sandra
17
Esch, Franz-Rudolf
15
Huber, Frank
15
Eisend, Martin
13
Pauwels, Koen
13
Yoon, Sukki
12
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Jang, Soocheong
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bagozzi, Richard P.
9
Bauer, Hans H.
9
Bellman, Steven
9
Chan, Kara
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Han, Heesup
9
Ilicic, Jasmina
9
Krishna, Aradhna
9
Meyer, Frederik
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Vanhuele, Marc
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Assenza, Tiziana
8
Bang Nguyen Viet
8
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Journal of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business research : JBR
3
Journal of electronic commerce research : JECR
2
Journal of promotion management : JPM
2
Electronic commerce research
1
European journal of marketing : EJM
1
Green advertising and the reluctant consumer
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising : JCIRA
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
34
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
3
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
4
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
5
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
6
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
7
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
8
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
9
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
10
The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
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