Mugaonkar, Pankajkumar Hanmantrao; Ananthan, P.S.; … - In: Agricultural Economics Research Review 24 (2011) 1
Indian consumers have been buying fish from the unhygienic fish markets, but of late fish has become available at many of the multi-format retail outlets. Consumers’ behaviour at organized fish retail outlets in Mumbai has been studied. The majority of consumers are young (25-35 years)...