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Mugobo, Virimai
Mason, Roger B.
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Does brand orientation contribute to retailers' success? : an empirical study in the South African market
Schmidt, Holger J.
;
Mason, Roger B.
;
Steenkamp, Pieter
; …
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 210-222
Persistent link: https://www.econbiz.de/10011743275
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