Hansen, Torben; Mukherjee, Ashesh; Uth Thomsen, Thyra - In: Journal of Consumer Marketing 28 (2011) 3, pp. 178-186
Purpose – This paper aims to investigate the effect of anxiety on information search during food choice and to test a key moderator of the effect of anxiety on search, namely attitude towards nutritional claims. Design/methodology/approach – By means of qualitative study the paper...