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~person:"Mukherjee, Srabanti"
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Search: subject:"base-of-the-pyramid"
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Mukherjee, Srabanti
Seuring, Stefan
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Kapoor, Amit
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Reynoso, Javier
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Gebauer, Heiko
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Hahn, Rüdiger
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Singh, Jasjit
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Zaefarian, Reza
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Arnold, Marlen
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Balasubramanian, Karthik
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Drake, David F.
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Ghauri, Pervez N.
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Khare, Apoorv
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Kistruck, Geoffrey M.
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Varman, Rohit
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Aman, Sadaf
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André, Thomas
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Jaiswal, MP
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ECONIS (ZBW)
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1
Improving
base-of-the-pyramid
consumer welfare through mobile technology services
Pandey, Devansh
;
Mukherjee, Srabanti
;
Das, Gopal
; …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 232-244
Persistent link: https://www.econbiz.de/10013407479
Saved in:
2
Winning BOP consumers’ vote using effective political marketing communications within their social networks
Sengupta, Subhojit
;
Mukherjee, Srabanti
;
Dattab, Biplab
; …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 882-907
Persistent link: https://www.econbiz.de/10014529131
Saved in:
3
The phenomenon of purchasing second-hand products by the BOP consumers
Mukherjee, Srabanti
;
Datta, Biplab
;
Paul, Justin
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012305907
Saved in:
4
Consumer decision-making at the
base
of
the
pyramid
: synthesis of literature and an integrative framework
Choudhury, Nanda
;
Mukherjee, Srabanti
;
Datta, Biplab
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 271-307
Persistent link: https://www.econbiz.de/10012116406
Saved in:
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