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International journal of market research : JMRS ; the journal of the Market Research Society
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One, few or many? : an integrated framework for identifying the items in measurement scales
Malhotra, Naresh K.
;
Mukhopadhyay, Soumya
;
Liu, Xiaoyan
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
6
,
pp. 835-862
Persistent link: https://www.econbiz.de/10009688232
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