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~person:"Mukhopadhyay, Tridas"
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Mukhopadhyay, Tridas
Vandebroek, Martina
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The impact of competing ads on click performance in sponsored search
Agarwal, Ashish
;
Mukhopadhyay, Tridas
- In:
Information systems research : ISR
27
(
2016
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10011584780
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