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~person:"Mullins, John W."
~source:"econis"
~subject:"Innovation"
~subject:"Marketingtheorie"
~type_genre:"CD-ROM, DVD"
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Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Boyd, Harper W.
;
Mullins, John W.
; …
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2003
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4. ed
Persistent link: https://www.econbiz.de/10001661425
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