//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mummalaneni, Simha"
~subject:"Zigarette"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising regulation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Zigarette
Advertising
1
Advertising effects
1
Advertising regulation
1
Cigarette
1
Marketing management
1
Marketingmanagement
1
Product Placement
1
Product placement
1
Rauchen
1
Smoking
1
TV advertising
1
Werbebeschränkung
1
Werbewirkung
1
Werbung
1
border strategy
1
legal
1
product placement
1
public policy
1
tobacco marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Working Paper
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Mummalaneni, Simha
Calfee, John Edward
1
Capella, Michael L.
1
Chintagunta, Pradeep K.
1
Dench, Daniel
1
Dhar, Sanjay K.
1
Gallet, Craig A.
1
Goel, Rajeev K.
1
Goli, Ali
1
Iwasaki, Natsuko
1
Lewis, Michael
1
Nelson, Jon Paul
1
Nelson, Michael A.
1
Nonnemaker, James
1
Qi, Shi
1
Scheraga, Carl Abba
1
Singh, Vishal
1
Taylor, Charles Raymond
1
Tremblay, Carol Horton
1
Tremblay, Victor J.
1
Tridimas, George
1
Tridimas, Takis
1
Wang, Yanwen
1
Webster, Cynthia
1
Zhen, Chen
1
Zheng, Yuqing
1
more ...
less ...
Published in...
All
Marketing science
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Show and sell : studying the effects of branded cigarette product placement in tv shows on cigarette sales
Goli, Ali
;
Mummalaneni, Simha
;
Chintagunta, Pradeep K.
; …
- In:
Marketing science
41
(
2022
)
6
,
pp. 1163-1180
Persistent link: https://www.econbiz.de/10014316928
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->