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~person:"Mummalaneni, Venkatapparao"
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Journal of Business-to-Business Marketing
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anniversary issue
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authorship patterns
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business marketing
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editorial policy
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Mummalaneni, Venkatapparao
Hopp, Wallace J.
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Lichtenthal, J. David
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Journal of business-to-business marketing
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At 21 : the JBBM comes of age ; assessment and outlook
Mummalaneni, Venkatapparao
;
Lichtenthal, J. David
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 13-36
Persistent link: https://www.econbiz.de/10011304047
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