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Murad Aga, Tharek
Klein-Bölting, Udo
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Der Wert der Marke : Markenbewertungsverfahren für ein erfolgreiches Markenmanagement
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Anlass-spezifische Markenbewertung mit dem BBDO Brand Equity Evaluator
Klein-Bölting, Udo
;
Murad Aga, Tharek
- In:
Der Wert der Marke : Markenbewertungsverfahren für ein …
,
(pp. 84-99)
.
2004
Persistent link: https://www.econbiz.de/10002173079
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