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~person:"Muralidharan, Sidharth"
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Muralidharan, Sidharth
Xue, Fei
28
Xu, Fei
20
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Understanding the green buying behavior of younger Millennials from India and the United States : a structural equation modeling approach
Muralidharan, Sidharth
;
Rejón-Guardia, Francisco
;
Xue, Fei
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10011459984
Saved in:
2
Personal networks as a precursor to a green future : a study of "green" consumer socialization among young millennials from India and China
Muralidharan, Sidharth
;
Xue, Fei
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 226-242
Persistent link: https://www.econbiz.de/10011615369
Saved in:
3
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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