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~person:"Musiol, Gerald"
~source:"econis"
~subject:"Erfolgsfaktor"
~subject:"Market research"
~subject:"Target group"
~subject:"Werbeträger"
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Musiol, Gerald
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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ECONIS (ZBW)
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Adressenselektion bei Mail-Order-Aktionen mittels kategorieller Regression : die Problematik der Modellauswahl
Musiol, Gerald
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1996
Persistent link: https://www.econbiz.de/10000622378
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Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald
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1996
Persistent link: https://www.econbiz.de/10000622388
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