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~person:"Musiol, Gerald"
~subject:"Consumer behaviour"
~subject:"Theory"
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Search: subject_exact:"Werbekampagne"
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Consumer behaviour
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Musiol, Gerald
Unger, Fritz
9
Fuchs, Wolfgang
7
Steffenhagen, Hartwig
6
Schrattenecker, Gertraud
4
Schweiger, Günter
4
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Putte, Bas van den
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2
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2
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2
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1
Agrawal, Meenu
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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ECONIS (ZBW)
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Maximierung des Werbeerfolges durch Test-Mailings : die Bedeutung des Stichprobenumfangs
Musiol, Gerald
;
Hüntelmann, Maria
;
Hunscher, Matthias
-
1996
Persistent link: https://www.econbiz.de/10000622239
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2
Adressenselektion bei Mail-Order-Aktionen mittels kategorieller Regression : die Problematik der Modellauswahl
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622378
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3
Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622388
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