Bini, Elisabetta; Fasce, Ferdinando; Muzi Falconi, Toni - In: Journal of Communication Management 15 (2011) 3, pp. 210-222
Purpose – The purpose of this paper is to analyze the emergence and development of public relations in Italy between 1945 and 1960. Its aim is to examine the main actors (corporate and political) involved in the process, how they were influenced by the USA and the emergence of professional...