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~person:"Nadanyiova, Margareta"
~subject:"Marketing"
~subject:"Relationship marketing"
~subject:"Slovakia"
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Marketing
Relationship marketing
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Consumer behaviour
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Market segmentation
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Marktsegmentierung
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2
Brand image
2
Brand management
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psychographic segmentation
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Nadanyiova, Margareta
Pepels, Werner
4
Albers, Sönke
3
Ammann, Paul
3
Bauer, Hans H.
3
Gajanova, Lubica
3
Leboyer, Antoine
3
Malraison, Jean-Claude
3
Neslin, Scott A.
3
Perrey, Jesko
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Raulerson, Peter
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Van den Poel, Dirk
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Barman, Panchanan
2
Baumgarth, Carsten
2
Benkenstein, Martin
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Chawla, Deepak
2
Chen, Jing
2
Conze, Oliver
2
Dadzie, Charlene A.
2
Dadzie, Kofi Q.
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Daniel, Ines
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Ferrell, Odies C.
2
Freter, Hermann
2
Huber, Frank
2
Kesting, Tobias
2
King, Brian
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Kleiner, Tobias
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Kohrmann, Oliver
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Kopalle, Praveen K.
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Krafft, Manfred
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Medelnik, Norbert Georg
2
Müller, Christoph
2
Nagl, Anna
2
Nahr-Ettl, Christina
2
Nufer, Gerd
2
Piersma, Nanda
2
Podolny, Joel M.
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Central European business review : CEBR
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
Scientific Annals of Economics and Business
1
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ECONIS (ZBW)
3
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Specifics in brand value sources of customers in the banking industry from the psychographic point of view
Gajanova, Lubica
;
Nadanyiova, Margareta
;
Lazaroiu, Gheorghe
- In:
Central European business review : CEBR
9
(
2020
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012295066
Saved in:
2
Analysis of consumer behaviour in the networked environment : case study of the Slovak Republic
Gajanova, Lubica
;
Nadanyiova, Margareta
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 123-146)
.
2020
Persistent link: https://www.econbiz.de/10012250616
Saved in:
3
The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
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