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~person:"Naderer, Brigitte"
~person:"Pelsmacker, Patrick de"
~subject:"Advertising effects"
~subject:"Eating habit"
~subject:"children"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Eating habit
children
Consumer behaviour
67
Konsumentenverhalten
67
Werbewirkung
32
Advertising
18
Werbung
18
Brand management
16
Markenführung
16
Product Placement
16
Product placement
16
Brand image
14
Markenimage
14
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9
Online-Marketing
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persuasion knowledge
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Brand
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Brand placement
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Electric vehicle
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Markenartikel
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Psychology of advertising
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Cognition
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Persuasion knowledge
4
Beziehungsmarketing
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English
33
German
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Naderer, Brigitte
Pelsmacker, Patrick de
Gierl, Heribert
24
Septianto, Felix
21
Dens, Nathalie
19
Diehl, Sandra
16
Wansink, Brian
14
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Matthes, Jörg
12
Muehling, Darrel D.
12
Burton, Scot
11
Chan, Kara
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Thunström, Linda
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Chandon, Pierre
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Jang, Soocheong
9
Lusk, Jayson L.
9
Mattila, Anna S.
9
Nordström, Jonas
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
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Springer Fachmedien Wiesbaden
1
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International journal of advertising : the quarterly review of marketing communications
8
International journal of advertising : the review of marketing communications
6
Journal of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Electronic commerce research
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour : an international research review
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
34
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
3
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
4
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
5
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
6
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
7
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
8
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
9
Healthy, sweet, brightly colored, and full of vitamins : cognitive and affective persuasive cues of food placements and children’s healthy eating behavior
Naderer, Brigitte
;
Binder, Alice
;
Matthes, Jörg
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1012-1030
Persistent link: https://www.econbiz.de/10012395638
Saved in:
10
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
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